XPaper, Lumson’s paper airless dispenser, recently received the ADI Design Index Award for Innovation. Now, thanks to this recognition, it is in the running for the prestigious National Award for Innovation instituted by the Italian Prime Minister’s Office.
 
The ADI Design Index is the annual publication by ADI, an influential association for Industrial Design that gathers the best Italian design put into production, selected by ADI Design’s permanent Observatory. Besides the products or product systems of each product sector, the selection also theoretical/critical, process, or business research applied to design.
 
Of the over 1000 candidatures the Observatory received this year, the committee selected 233 finalists divided up into different thematic areas (Design for living, Design of material and technological systems, Business research and Theoretical research) as proof of the vitality and innovative drive of Italian design. Lumson’s XPaper is one of those products.
 
Matteo Moretti, the chairman of Lumson and the father of XPaper was at the ceremony.
 
“I’d like to thank all those who worked on developing XPaper, and who like me, believed in this project which sprang from careful market analysis, deep knowledge of the industry, and from great enthusiasm, without which it would be impossible to overcome the challenges that we face each day,” Moretti said.
 
He continued, “The innovation that XPaper brings is even more significant, because at its core is sustainability – a value that has become an integral part of Italian culture and design. Each product competing at the ADI Design Awards represents a process, a different way to answer market demands. XPaper represents that of Lumson and the Italian Beauty Valley which I’m proud to be part of, and that Crema is the beating heart of. An answer founded on quality, research, and innovation.”

About XPaper

XPaper’s innovative nature mainly stems from the material that the airless dispenser’s bottle is made out of: cardboard.
 
Finding an alternative to plastic or glass that is light, easy to work, sustainable, and compatible with the strict safety protocols set by the cosmetics world wasn’t easy. In fact, initially it seemed like paper wasn’t the best material to use in (primary) cosmetics packaging due to the problems with conservation of the formulas they contain. Thanks to R&D’s major strides, the situation has changed, and today there are innovative, high-performance solutions with great aesthetic appeal. Xpaper is an example of this.
 
Currently being patented, XPaper combines safety with sustainability, another key issue for cosmetics packaging. The new paper airless dispenser is part of the big Touchless family: airless dispensers with pouches equipped with a hermetic closure patented by Lumson.
 
“I feel that XPaper has what it takes to become an iconic product: it is sustainable, functional, safe, and recherche,” added Moretti. “Once the product has run out, you can separate the dispenser from the bottle in paper and send it down the right recycling chain. It’s practical and safe to use, because like all of our airless dispensers with pouch, it was developed to optimally protect the product from the risk of contamination with air or other outside agents that could alter the formula. And then there’s its look. The packaging is customizable with conventional and digital printing technologies, changing into a unique product with strong personality.”

The ‘Award of Awards’ and 2022 Compasso D’oro

The award XPaper received at the ADI Design Index takes on a deeper meaning, since the contest is considered a process for promoting the design and enhancement of innovation in companies. In fact, thanks to this recognition, ADI will name XPaper for the National Award for Innovation, the “Prize of Prizes,” instituted by the Italian Prime Minister’s Office and given to manufacturers and designers at an official ceremony before the highest authorities of the State and government.
 
But that’s not all. Being added to the ADI Design Index even sends XPaper into the pool of candidates for the prestigious Compasso D’Oro, a veritable unicum on the national and international design scene, to be assigned in 2022.